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Welcome to The Social Forge Podcast. Our podcast is focused on helping small and medium-sized businesses grow. 

Our podcast will include audio versions of our Facebook Live show, The Social Gab which airs live on Wednesdays at 10 AM on the SocialMediaWright Facebook page.

Below you will find links to various media outlets where you can listen to the show from and subscribe so you don't miss future episodes. Our show notes will contain links and references to the items discussed in that days show.

If you enjoy the podcast, please leave us a review to help others discover the show.

Mar 28, 2019

Topics for this week: 

Business Section: A discussion on the importance of email to your business and why you need to have a business email distribution list.

Website Development: A discussion on web tools that you should be using for your website including sitemaps, Google Search Console, Google Analytics and Bing Webmaster

Social Media Marketing: A discussion on the Facebook pixel, A/B Testing, crafting the right headline and setting up one type of advertisement on the Facebook advertising platform.

Quote of the Week: Comes from Vidal Sassoon who is attributed for saying "The only place where success comes before work is in the dictionary."

If you are looking for an inspiring quote, check out our collection of between 100-200 inspirational quotes from entrepreneurs from around the world. Just go over to the SocialMediaWright website and look for the tab marked inspiration.

Business Section

  • we discuss the importance of building a business email distribution list for your business
  • we differentiate between business email with consent and SPAM which you should avoid
  • we talk about using the social media channels to connect with your audience and then getting them over to your website and onto a business email distribution list.
  • we talk about website pop-ups and why you should consider having them
  • we talk about the need to be informed about SPAM legislation in your country and understanding the rules as it relates to sending of email from your business
  • Some ACTs that may be pertinent to you are:
  •          Canadian Anti-Spam Legislation
  •          CAN-SPAM Act
  •          Australia SPAM Act
  •          General Data Protection Regulation
  • we talked about using a double opt-in method when collecting email addresses
  • we talk about some email marketing companies that can help you with your list, email campaigns, and newsletters
  •          Mailchimp
  •          Constant Contact
  •          AWeber
  •          GetResponse
  •          SendInBlue
  • we talk about an article we recently posted on SocialMediaWright about Business Email Distribution List and that there are a lot more links in the article

Website Development

  • we discuss some tools that people should use for their websites
  • we talk about what a sitemap is and where you might find it on your website
  • we talk about setting up your website on Google Search Console
  • we talk about setting up and using Google Analytics to understand who is visiting your website
  • we talk about setting your website up on Bing Webmaster
  • we talk about using Google Search Console and Bing Webmaster to identify issues with your website

Social Media Marketing

  • we talk about the Facebook pixel and what it is and why you should include it on your website
  • we talk about A/B Testing, what it is and how you can use it in Facebook to determine the best components for your Facebook ads
  • we talk about the importance of headlines
  • we suggest using a headline analyzer like:
  •             Sharethrough
  •             CoSchedulers Headline Analyzer
  • We take you through the process of setting up an advertisement using a single image ad in Facebook so you can get a sense of how you can set up your own advertisements.
  • we introduce you to some of the various marketing objectives you can choose from when setting up a Facebook advertisement
  • we also mentioned that there would be an article on SocialMediaWright on Friday that talks about setting up an advertisement on Facebook

Music for this Podcast: 

Free Music & Free Beer by Alex (c) copyright 2012 Licensed under a Creative Commons Attribution (3.0) license. Ft: Admiral Bob