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Welcome to The Social Forge Podcast. Our podcast is focused on helping small and medium-sized businesses grow. 

Our podcast will include audio versions of our Facebook Live show, The Social Gab which airs live on Wednesdays at 10 AM on the SocialMediaWright Facebook page.

Below you will find links to various media outlets where you can listen to the show from and subscribe so you don't miss future episodes. Our show notes will contain links and references to the items discussed in that days show.

If you enjoy the podcast, please leave us a review to help others discover the show.

Mar 21, 2019

The Social Forge Episode 4: Financial Accounting and Reporting, Website Platforms and Facebook Business Channel

 

Quote of the Week: Will Rogers "Even if you're on the right track, you'll get run over if you just sit there"

Looking for a quote for some business inspiration or motivation, we have between 100-200 images in the Inspiration Tab on the SocialMediaWright website.

Business Section

  • We discuss the importance of using financial statements on a regular basis to help navigate your business and take corrective action when needed
  • we talk about how a financial accounting system can help you keep track of your accounts receivable, accounts payable, tax obligations, key financial ratios and track your progress against budgets and forecasts
  • we talk about the importance of getting your financial information into your accounting system so your financial reports will be useful
  • we talk about some ideas on how to organize and keep track of your sales invoices and expense invoices
  • we briefly talk about our usage of QuickBooks Online

Website Development

  • this weeks discussion is for those who are still thinking about developing a website and are unsure of their options
  • we talk about our YouTube SocialSnippets as a resource to learn more about website components
  • we talk about website builders
  • we talk about using a platform like Wordpress.org

Social Media Marketing

  • this week we talk about the importance of being on Facebook for your business
  • we share some Facebook statistics obtained from Facebook
  • we walk you through setting up your business profile in the event you have not done that yet
  • we talk about picking your username for your Facebook profile
  • we talk about the power of the Facebook advertising engine and the ability to create very specific audiences who may have an interest in your business
  • we walk you through boosting a post so that you can start to see the benefits Facebook advertising could be to your business
  • through boosting a post, you get the opportunity to craft an audience and can get a sense of how specific you can be when trying to target a specific group of people